New U.S. Soccer Coach Talks Solidifying Culture

Newly appointed U.S. Men’s National Team Head Coach, Gregg Berhalter, spoke about leading in a situation where he does not see his people (players) every day – like leading multi-site churches. And how important culture is.

Here is how Gregg plans on doing it:

  • Consistent messaging – “players need reinforcement on what we want to embody.”
  • Staff sets the tone – “(I see these people daily, and) they must set the tone.”
  • Contact points – “Take every opportunity to have as many (interactions) as possible throughout the year.”

If you had to give three points of advice, what would you say?

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