Marcel Schwantes, Inc. Contributing Editor and Founder, Leadership from the Core, shares five mistakes entrepreneur’s can’t afford to make from Mari Tautimes book, #KeepGoing: From 15-Year-Old Mom to Successful CEO and Entrepreneur (article):
- Being an entrepreneur versus having the entrepreneurial spirit
- Wearing too many hats
- Complicating the business plan
- Hiring the wrong people
- Ineffective marketing
I have witnessed #2 a lot. I believe partly due to the fact that limited resources are not used to hire help. And second, because of leader obsessive control.
Marketing has changed dramatically since I studied it in undergraduate school from 1997-2000. Many principles remain the same, yet the tools, global nature, and culture have shifted–and they do so rapidly.
These two “mistakes” can be avoided with a stronger business plan–one that includes operational plans, trigger benchmarks, and scaling investments.
Which of the five grab your attention, challenge you, and why?